Not at home. Not before they leave. Mid-shop. Phone out. Barcode scanned.
This isn’t new. ShopSavvy has been doing this in the US since 2008. 50 million product scans every month. For 17 years.
This is the new norm. And it isn’t arriving. It’s already running globally.
In Australia, Zyft just hit 650,000 downloads and $7.5M in funding. Europe has 1,550 price comparison platforms, cited by Google in a court filing last November.
👉 72% of trade spend already wasn’t returning ROI before this infrastructure reached scale.
👉 This is dismantling the logic behind most trade promotion strategies.
Your $2-off deal? Consumers can see it’s still more expensive than two competitors. Your “limited time” price? They can see what you charged six months ago.
👉 The information gap your trade spend was built on is gone.
If your promotional value depended on consumers not seeing the mechanics, was it ever really value?
Drop me a note if you’re working through this.