WHO WE ARE
ClearGoal has a proud record of helping a broad range of businesses and industries over a 17 year period. Our clients have a food, agribusiness, government, manufacturing, retail & technology focus. Our Director has a long history of applying his skills in large FMCG businesses with an exporting focus.
Alasdair McMillan BBus MBA(Executive)
A large enterprise commercial leader and strategist with experience working across diverse industries including FMCG, Pharmaceutical, Marketing Data, IT, Venture Capital, Professional Consulting and SME.
Commercial whole of business awareness and an ability to provide strategic solutions. A recognised expert in marketing and pricing strategies that gives a win/win outcome for consumers, retailers and producers alike. Extensive experience as member of key management team in whole of enterprise strategy development and implementation.
- Assessing and quantifying marketing parameters for research, category management, channel management, product positioning and segmentation.
- Developing, negotiating and analysing retail trade pricing strategies, marketing and trade promotion optimisation.
- Integrating strategies into group business plans, budgets, forecasts and strategic planning.
- Supply chain analysis, manufacturing strategy and Capex planning.
- Leading and developing high performance teams
OUR BELIEFS
We see a business world with simple solutions for complex problems
We believe that technology will be play an ever increasing role in simplifying business processes
We see a world where the Automation of forecasting in a business will release sales, commercial and finance teams to concentrate on driving the future
We believe teams released to conduct scenario planning will improve Workflow and collaboration.
We see massive reductions in waste and effort as a resulting of improved planning intelligence providing larger returns on capital employed
Our belief is that Artificial Intelligence will play work changing role sooner rather than later in business
We see exponential increases in business flexibility with automated planning processes
We believe businesses ahead of their peers in forecasting intelligence will embrace change and be the market disruptors of the future
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