ClearGoal is an Australian based business which specialises in
Fast Moving Consumer Goods forecasting & retail strategy.

We believe the key to success is having a predictable future.

Key questions for every business

We can help overcome these Common Business Headaches

Having trouble predicting the future
Every month failing to hit sales targets
Spending more on trade promotions with no benefits
Out of stocks hurting relationship with customers
Customers still asking for more trade support
Budget becoming redundant after the first month
The marketing team launching products with less margin than the ones replaced
A warehouse filling with stock which does not have a home
Having trouble explaining your financial result
Continually announcing unexpected results
A finance team continually firefighting and not able to assist sales forecasting
The sales team making bad decisions when negotiating with customers
Having a common pricing framework across all customers
In-market launches and campaigns becoming less successful
Invested heavily in a forecasting and trade promotion IT system and still to see a benefit

Whole of Business Planning

Whole of Business Planning

Are you a CEO uncertain of your business’s future sales performance and concerned with losing the trust of the board?

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Pricing & Trade Promotional Management

Pricing & Trade Promotional Management

Are you a sales director spending too much of your time explaining a wildly fluctuating sales performance to both your customers and your boss?

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Value Chain Strategy

Value Chain Strategy

Are you a CFO concerned with cashflow while fearing the potential impact of unfavourable retail agreements?

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ClearGoal was engaged to redefine Danone Murray Goulburn’s (DMG) Sales Forecasting, trade spend management and demand planning process. The project successfully upgraded and integrated the current excel based Sales Forecast tool with a Trade Spend tool. The outcome was a set of tools that promotes improved synchronisation between the sales forecast and the trade spend accruals.
Danone, Danone Murray Goulburn
ClearGoal was contracted to work with Vitality over a nine-month period to project manage and install an Integrated Business Solution into their business on behalf of Blueshift. The system fully replaced all aspects of their promotional planning and demand planning processes. The project involved working with all aspects of the Finance, IT, sales and marketing teams. The outcome resulted in all functions of the business working on a common system and provided a reinforcement of the inclusive culture of the organisation.
Danone, Vitality Worldwide Brands

ClearGoal was engaged by the Victorian Department of Economic Development, Jobs, Transport and Resources (Trade Victoria) to undertaking a study onto the Premium Fruit market in South East Asia.  ClearGoal used our proprietary Value Chain Financial Model to detailed the opportunities and financial implications to the industry and the ‘size of the prize’ on offer. The outcome was to help all levels of the value chain from government, growers and exporters understand consumer demand for these products and guide industry resources to better capture those market opportunities.

Trade Victoria, Trade Victoria


ClearGoal has a proud record of helping a broad range of businesses and industries over a 17 year period.

Our clients have a food, agribusiness, government, manufacturing, retail & technology focus.

Our Directors have a long history of applying their skills in large FMCG businesses with an exporting focus.

Phone: +61 400 033 700

Alasdair McMillan BBus MBA(Executive)

A large enterprise commercial leader and strategist with experience working across diverse industries including FMCG, Pharmaceutical, Marketing Data, IT, Venture Capital, Professional Consulting and SME.

Commercial whole of business awareness and an ability to provide strategic solutions. A recognised expert in marketing and pricing strategies that gives a win/win outcome for consumers, retailers and producers alike. Extensive experience as member of key management team in whole of enterprise strategy development and implementation.

  • Assessing and quantifying marketing parameters for research, category management, channel management, product positioning and segmentation.
  • Developing, negotiating and analysing retail trade pricing strategies, marketing and trade promotion optimisation.
  • Integrating strategies into group business plans, budgets, forecasts and strategic planning.
  • Supply chain analysis, manufacturing strategy and Capex planning.
  • Leading and developing high performance teams

Ian McMillan

A business development specialist with a track record of transforming large under performing businesses.  Ability to create the vision and develop the team to implement. Strong bottom line, marketing and sustainable business development attributes. A leader of large FMCG businesses over 2 decades with a strong association with Asia after years of trading in the region. A history of operating at Board level and communicating to the market.


We see a business world with simple solutions for complex problems

We believe that technology will be play an ever increasing role in simplifying business processes

We see a world where the Automation of forecasting in a business will release sales, commercial and finance teams to concentrate on driving the future

We believe teams released to conduct scenario planning will improve Workflow and collaboration.

We see massive reductions in waste and effort as a resulting of improved planning intelligence providing larger returns on capital employed

Our belief is that Artificial Intelligence will play work changing role sooner rather than later in business

We see exponential increases in business flexibility with automated planning processes

We believe businesses ahead of their peers in forecasting intelligence will embrace change and be the market disruptors of the future

If you would like to know more about our services we welcome your query.

Alasdair McMillan

Phone: +61 400 033 700

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