Trade Promotions Management rollouts fail at the team level, not the software level

Most TPM implementations miss their business case. Almost none of them fail because of the software. I help global FMCG leaders fix what vendors and SIs leave on the table.
Book a 30-min TPM diagnostic
Currently delivering TPM rollouts across 5 markets for a global FMCG manufacturer.

You picked the platform.
The hard part hasn't started.

Leadership alignment evaporates around month four.

The team running it day-to-day

was never properly armed.

The vendor cares about go-live

The SI cares about hours. Nobody owns the business outcome the project was funded to produce.

The executive who sponsored it leaves

and the next one inherits a TPM tool nobody trusts.

The software wasn't the problem

The software is rarely the problem.

Three situations I work in

implementation delivery lead

About to start a rollout

You've picked BlueShift, Exceedra, Salesforce Consumer Goods Cloud, Vividly, or you're still deciding. The platform decision is mostly made. Now you need a process, a change plan, and a delivery lead who's done it before.
project rescue consulting service

Halfway through and drifting

Go-live is on the calendar but adoption is shaky. The internal champion is stretched. The vendor is pushing forward. You can feel the business case slipping.
improving forecast accuracy and trade spend

Running a system that never delivered

The implementation finished. The dashboards exist. The team works around them. The forecast accuracy and trade spend numbers in the original case never showed up.

Brands I've worked with

actionable raci matrix process design

The work that closes the gap

actionable raci matrix process design

Process design that translates straight into RACI, change impact assessments, comms plans and team training. Not slideware. Working artefacts the delivery team uses on day one.

Change management run as part of the rollout, not bolted on at the end. Leadership alignment, stakeholder mapping, comms cadence, training design.

Vendor-agnostic. I'll tell you the truth about BlueShift, Exceedra, Salesforce Consumer Goods Cloud, Vividly. I work for you, not the licence renewal.

The same lead from kick-off to adoption. Not a partner pitch followed by a junior delivery team you've never met.

TPM software platforms

Currently in delivery

global fmcg tpm rollout delivery

Building and delivering TPM rollout for a global FMCG manufacturer across five markets. Process maps that feed directly into RACI, change impact assessments, comms plans, and team training.

The same TPM process is now being adapted to extend into RGM markets that don't run TPM at all.

Five markets. One lead. One operating cadence.

global fmcg tpm rollout delivery
fmcg commercial leadership consultant

Why this work, and why me

fmcg commercial leadership consultant

Twenty years inside FMCG commercial teams before I founded ClearGoal.

Senior Commercial Manager at Coca-Cola Amatil. APAC Delivery Manager at Wipro Promax. I've sat on the client side. I've sat on the vendor side. I know the meeting where the project quietly stops being defended.

ClearGoal exists because TPM rollouts kept failing for the same reason, and nobody was hired specifically to fix it. Vendors deliver software. SIs deliver hours. Almost no one owns the business outcome the project was funded to produce. That's the gap I work in.

"We brought ClearGoal in at a critical point in our Salesforce TPM rollout. They delivered a clean go-live and we came back for a second engagement six months later."
"Vistex had never been implemented in Australia before. ClearGoal bridged our local team and the North American vendor, and delivered a successful go-live."

Book a 30-min TPM diagnostic

If you're picking a platform, mid-rollout, or sitting on a system that never delivered, the diagnostic is the fastest way to know where the real risk is.

30 minutes. No deck. No pitch. You leave knowing what's working, what isn't, and what to do next.