If you’re leading the digital transformation in your business, I have something of interest for you.
Every year FMCG companies spend between 11 and 27% of their total revenue on trade promotions. Often the field team is under-resourced to face this challenge
This week I speak to Jeffrey Busch, Managing Director at FieldKo, a Salesforce OEM app designed to enhance the capabilities of field sales teams.
As Jeff says “the digital transformation is critical to actually get stuff done”
The trend is for mobile devices that can be used online and offline so you need to have that data.
Data has become one of the most important things. Buyers aren’t going to do anything unless you have data and information to help make those decisions.
🙋 Where do you see your business’s biggest gains from digital transformation?
🤔 If you want to know more please feel free to give this a like and send me a direct message
Special thanks to Darren Varney
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