Is this the future of grocery retail in your area? the new Coles Local Glenferrie Rd Store Walkthrough.
Please enjoy our short video 🎥 (2 minutes) – I’ve added a link in the comments below
A colleague of mine, Darren Varney from Likeable Media and I got together and looked at a new store ‘Local’ format Coles has recently opened in Hawthorn, Victoria.
Some differences we observed in comparison to the current ‘standard’ Coles layout
✅Fittings and Fixtures
A quick shop, not a big shop, less stock on the shelf, fewer isles, higher value items, open
✅Partnerships with local suppliers
Locally baked bread, at a higher value. Coffee freshly roasted. Pet Food pick n mix
✅Range
Higher value $, more health, Vegetarian, Vegan, Freshness
This concept looks to have some similarities to the Whole Foods Market layouts.
For suppliers, I see big opportunities for those who can work flexibly with tailored products to appeal to the demographics of the area surrounding the store.
🤔 I’m interested to know if this is a store you would want to shop in?
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#grocery #FMCG #CPG #shopping #business #sales #marketing #cleargoal #future #salesforecast