The goal of value chain analysis is to identify which problems to solve first, where you can build a competitive advantage and improve your profit.

This means quantifying all steps in the value chain from the producer at the farm gate ๐Ÿฎ to the end consumer in the store ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆโ€.

๐Ÿ›’ Starts with the consumer in mind.

๐Ÿ“ˆ Requires strong market research

๐Ÿค— Enable yourself to have improved conversations with your customers.

The knowledge of each aspect of your value chain can give you the confidence and understanding to negotiate with certainty and build long term relationships to achieve a profitable win-win outcome.

The impact of not understanding all levels of your value chain leaves you with uncertain results and low confidence levels โ˜น๏ธ.

๐Ÿค” How motivated is your business to improving profit by analysing your value chain? Let me know in the comments below.

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